Polished. Professional. Forgettable.
That’s most brand video.
I make a different kind. Unscripted.
Built from conversations with the people who know your work best – your clients, your team, and you – edited into a message that lasts for years.
“The trust builds quicker, because they feel like they’ve already met me.”
— Paru Radia
Advisor | Consultant | Coach
You’re good at what you do. Your prospects can’t tell.
You pay for content that is polished and professional, and it still disappears in a sea of sameness.
When everyone in your field says the same thing, your prospect can’t tell who’s better. The result: they go with the better talker, not the better practitioner.
A Foundational Video
A core brand asset for people whose work is better than their marketing.
It does three things at once that endless posting can’t:
- Names the problem you solve, in the language of the people who live with it.
- Shows the approach you take, so a prospect knows what working with you is like.
- Proves the results your clients experience, in their words, not yours.
Put it on your homepage. Send it before a sales call. Play it in the room. Cut it down for social. It’s the message underneath everything else you publish. One source. Built to last.
This is for consultants, speakers, founders, and firms whose best business typically arrives by referral. The credibility of a referral isn’t something you can schedule or control. The credibility of your clients and your team, captured, edited, and available on demand, is.
“Since adding the video to my site, my prospects are noticeably more in tune with who I am and, most importantly, WHY I do what I do, making enrolling ideal clients that much easier.”
— Ryan Lang
CEO | Sales and Marketing Strategist | High-Performance Coach
Durability
These videos have lasted for years. The businesses behind them may not be in your field, but they all had the same problem: their work was better than their marketing.
Brand Builders Group
The problem: A firm whose strongest evidence lived in its clients’ experience.
Durability: 5 years
Since then: Grew from a 7- to a mid-8-figure business.
CityWide Plumbing
The problem: A local plumber that needed national retailers to see it as a brand.
Durability: 7 years
Since then: Its product went on the shelves at Lowe’s and Home Depot.
Prime Food Distributors
The problem: A premium product in a market that trades it as a commodity.
Durability: 8 years
Since then: Transitioned from regional to global supplier.
“I felt very proud. I felt like you had captured the essence of what we have and what we did.”
— John Kosmidis
COO | Prime Food Distributors
Most video gets replaced inside a year. These didn’t.
I’m not claiming the videos caused that growth. But they were live for all of it.
Seen on:
Created for:
Whose words is your message made of?
Most brand videos are conceived, written, and filmed. Someone decides what the message is, then finds a way to say it.
I work in the other direction:
I interview the people who know your work best and build the message out of what they say. Nothing is scripted. Nothing is handed to a narrator. Their unscripted words become the message.
When several people who have not coordinated describe the same thing from different perspectives, a prospect stops evaluating a pitch and starts reaching a verdict.
Your clients’ experience and results are the most persuasive version of your story, and that’s what I’ll uncover. They do not need to prepare, because there are no ‘talking points.’ When people like working with you, they are happy to say why. If client voices aren’t available, I’ll build from your words, including your keynotes, your podcast interviews, and the people on your team. Still unscripted. Still edited from real conversation.
“When people watch [my] video, they experience me. That’s different.”
— Scharrell Jackson
International Keynote Speaker | Author | Global Executive Coach
Eric B. Solomon
I know what it’s like to be better at the work than at talking about it. Most of the people I work with are the same.
I’ve been producing and editing video since 1988. Hollywood trailers and television commercials for The Last of the Mohicans and A Few Good Men. Autism Every Day, a documentary built entirely from unscripted interviews, went to Sundance, Oprah, and Good Morning America. Fortune 500 and personal brands.
The method doesn’t change. Find the truth in hours of raw conversation. Build the message around it. Leave the words alone.
“There are not a lot of people who can translate who you are into the deliverable.”
— Scharrell Jackson
International Keynote Speaker | Author | Global Executive Coach
How it works.
I keep this practice small on purpose. A handful of engagements a year, with people who recognize the difference.
STEP 1: Casting.
We decide together whose voices tell the story best: your clients, your team, and you.
STEP 2 :Capture.
I interview everyone, in person or virtually. No prep. No script.
“[Eric] has a GIFT for capturing the story of the person behind the video.”
— Barb Betts
Human Connection Keynote Speaker | Author of The Relationship Advantage
STEP 3: The edit.
Four to six weeks from the last interview, I’ll send a film that’s ready to watch — typically very close to done. Whatever isn’t right, we’ll make it exactly right.
“When he came back with that next cut of the video, [it] far exceeded my expectations.”
— Erin Hatzikostas
Former Corporate CEO | Professional Pot-Stirrer | Keynote Speaker
Say less. But say it better.
Engagements begin at $12,500. Most take two to three months, start to finish.
The call isn’t a pitch.
Come ready to talk about what your best clients say about you — not what your marketing says.
This is another service I offer. See examples →